Some of the valuable information that you will learn from this eBook include:
What social media marketing actually is
The key elements of social media marketing
Why you need to develop a strategy
Examples of goals that you can set
The importance of setting realistic goals
Conducting appropriate research into your industry and competition
Why you should define your target audience
How to choose the right social media platforms
Why it can be better to pick fewer platforms
Why it is imperative to develop a brand
The visual aesthetics to your social media profiles
Acknowledging the difference between advertising and marketing
The pros and cons of different social media platforms
The importance of analytics
Why engagement is key
The important of having quality followers
Using inbuilt insight tools
How to start to use third party analytics
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